E-commerce automation is the work of connecting the systems that run your selling — storefronts, marketplaces, 3PLs, freight, and payment providers — so that what happens in one is reflected in the others without a person moving data between them.
Most brands don't start with an integration problem. They start with one channel, add a second, add a warehouse, add a marketplace, and inherit one. Each addition is reasonable on its own; the cost only shows up as the growing amount of time spent reconciling what each system believes.
The challenges
Growing brands usually encounter the same constraints when their selling systems were not designed to work together.
- Every channel has its own truth
- Shopify, Amazon, and your 3PL each hold part of the picture, and none of them holds the whole one.
- Payouts don't look like sales
- What lands in the bank is net of fees, refunds, chargebacks, and reserves, on a delay — and reconciling it back to orders is manual.
- Inventory drifts
- Stock counts diverge between systems until a physical count resets them, and overselling is discovered by a customer.
- Landed cost is an estimate
- Freight, duties, and fulfilment fees live outside the product record, so margin is calculated on unit cost and hope.
- Ops work scales linearly
- Twice the orders means twice the manual handling, which is the point at which growth starts costing more than it returns.
How we help
We connect the systems that run your selling into automated workflows that keep orders, inventory, and costs in sync.
- Order and channel sync
- Orders, refunds, and cancellations flow between storefronts, marketplaces, and fulfilment on one consistent schedule.
- Payout mapping
- Marketplace and processor payouts decomposed into fees, refunds, and net proceeds, matched back to the orders that produced them.
- Inventory synchronisation
- One stock position across channels and locations, so what's available to sell reflects what physically exists.
- Fulfilment cost capture
- Pick, pack, freight, and duty costs attached to the products they belong to, building true landed cost rather than an average.
- Reorder signals
- Stock velocity read from real order history and projected against supplier lead times, so reordering is triggered by demand rather than by noticing.
What changes
- One view across channels
- Sales, costs, and stock in a single picture rather than three partial ones that need reconciling first.
- Margin built on real numbers
- Net proceeds after fees, against landed cost after freight — the figure you'd actually price against.
- Fewer stockouts and less dead stock
- Reorder timing driven by velocity and lead time rather than by a low-stock alert that arrives too late.
- Operations that don't scale with orders
- Volume growth stops translating directly into headcount.
Integration isn't the goal. The goal is knowing what a product actually earned after everything it cost to sell it.
Get started
See the gap between your channels
A 30-minute session mapping your current systems and where data is being moved by hand — usually the fastest place to start.