Shopify knows what you sold. Amazon knows what you sold. Neither knows what the other did, and neither tells you what you earned — because between a sale and a deposit sit platform fees, referral fees, FBA charges, refunds, chargebacks, reserves, and a settlement delay.
E-commerce integration pulls that whole picture onto infrastructure you own. Order history, inventory positions, refunds, fees, and payouts, held in one place where you can query them — rather than read them across two dashboards designed to report on themselves.
The challenges
- Gross sales are not revenue
- The figure on the dashboard and the figure in the bank differ by a double-digit percentage, and the difference isn't itemised anywhere convenient.
- Each channel reports on its own terms
- Different definitions of an order, a refund, and a fee — so combining them means reconciling the vocabulary first.
- Payout timing hides performance
- Money for a good week lands in a different period from the sales that earned it, and reserves distort both.
- Reporting is trapped in the platform
- You can see what the platform chooses to show you, at the granularity it chooses, for the retention window it chooses.
- History is a liability
- Export windows and API retention limits mean the data you need for a year-on-year comparison may no longer exist upstream.
How it works
- Direct channel connections
- Native API integration with Shopify and Amazon, pulling orders, refunds, inventory, fees, and settlements on a schedule.
- Payout decomposition
- Each settlement broken into its components — referral fees, fulfilment charges, refunds, adjustments, reserves — and matched to the orders behind it.
- One normalised model
- An order means the same thing across channels, so channel comparison is arithmetic rather than interpretation.
- Inventory positions in one place
- Stock across channels and locations, current and historical, rather than per-platform snapshots.
- Your data, retained
- Full history on your own infrastructure, past whatever window the platform keeps.
The number worth knowing isn't what you sold. It's what was left after the channel took its share.
What changes
- Net proceeds per channel
- Real revenue after every fee, by channel and by product, rather than gross sales with a mental discount.
- Revenue reconciles first time
- Bank deposits match orders without a monthly investigation into the difference.
- Comparable channels
- Shopify and Amazon performance measured on the same definitions.
- History you keep
- Multi-year analysis that doesn't depend on a platform's retention policy.
Get started
See what a month really earned
Connect one channel and we'll decompose a month of payouts — fees, refunds, reserves, and net proceeds against the orders that produced them.